Blog

Want to find out more about copywriting, editing, publishing or the vagaries of freelance life? Of course you do! Then dip your toe into my blog.

May 103 min read

How to fix wordiness (without losing your voice)

As a copyeditor, I’m often briefed to remove wordiness. But what is it, why is it bad and where do you draw the line? First, let’s get...

Apr 103 min read

Should you write now and edit later?

‘Write now and edit later.’ I hear this mantra all the time. Writing teachers push it because it helps you beat writer’s block and speed...

Sep 10, 20233 min read

5 easy ways to liven up boring topics

Are you writing about a topic that’s drier than a dingo’s donger? If so, you’re not alone. I’ve pumped out press releases for academic...

Sep 3, 20235 min read

7 tips for writing irresistible product descriptions

I still remember the first product descriptions I ever wrote. They were for an e-commerce selling quilts. Straightforward stuff, right?...

Aug 26, 20234 min read

6 grammar rules you can break when you're writing copy

I need to come clean about something. For years – maybe all my life – I used to say ‘far and few between’ when I should’ve been saying...

Jul 30, 20232 min read

Why you should use the KISS principle in your writing

Do you follow the KISS principle? For those who don’t know, it’s short for 'keep it simple, stupid' (yes, there's a comma before...

Jul 21, 20232 min read

Do you have writing blind spots?

Let's get real for a sec. Have you ever looked at your writing – and I mean really looked – and thought there was room for improvement?...